Once you have built your website and loaded it with content, the next problem is getting it noticed from the other 65 million domains.
There are three main areas to consider in marketing a website, they are website optimisation, website content and Pay Per Click advertising.
Website Optimisation
Website optimisation means making the structure of your website and its content highly visible to search engines, in order to improve your ranking in search results.
Search engines send out crawler programs, which read the content of the site and then index it. Profitweaver has been designed and built to present your products to these programs in the most search engine friendly fashion.
In order to speed up the indexing of your site with Google, Profitweaver can automatically generate an XML sitemap feed to ensure that new links are speedily included in search results
Website Content
In order to best promote your site and gain a better page ranking, you need to follow the rules on the text content of the site. Search engines have set parameters, which they follow when reading and indexing your text.
It is important to remember that you are writing text for both the search engines and visitors to your site. Remember though that the aim of the site is to sell to people not search engines.
We are always on hand to offer expert and impartial advice in this area.
Pay Per Click (PPC) advertising
PPC is online advertising that enables you to buy your way to the top of the search rankings.
However PPC is a black art and many businesses are wasting money and gaining little or no return on their investment.
We can set up your campaign and teach you how to use Google Adwords effectively. Ensuring that you get the best return on your investment.
Contact our eCommerce experts to discuss your requirements now on
020 8977 5151.